Founder letter
Construction does not suffer from a lack of software—it suffers from broken trust between design, coordination, and field execution. Spreadsheets, siloed BIM, and late financial signals are symptoms of fragmented data, not a shortage of tools.
RÜM exists to build an operational layer where automation, traceability, and Ü-assisted intelligence connect what your teams already do into something measurable. We are not selling “more Revit buttons”; we are selling operational sovereignty for firms that cannot afford another failed digital initiative.
If your BIM is not constructible in reality, or your PMs react to financial data days late, your stack is failing you in plain sight. RÜM is the bet that Latin American and global Spanish-speaking AECO firms deserve the same systems discipline as the best owners worldwide—without copying a generic US playbook blindly.
— Heber Sierra, RÜM Intelligence